Tag 8 is delighted to partner with Woolworths and bring innovative coffee media to their W café outlets. Woolworths’ latest food campaign is promoted across a host of touch points in the W café environment, including printed take-away coffee sleeves, sit-down coffee tags, branded serviettes and table talkers.
We are extremely excited about the SEARCH FOR GOOD FOOD campaign which officially launched in July and we really wanted our customers to participate in the SEARCH FOR GOOD FOOD in a fun and innovative way, so with Tag 8 we introduced the campaign into all of our coffee shops, where customers have time to read about it, log onto our website or facebook and twitter and win fabulous prizes! Says Glenda Philp, Woolworths Head of marketing Communication/Foods, special occasions, GM
The media launched in W café stores nationwide and promotes the new summer food campaign – The Search for Good Food with Justin Bonello and Bill Granger. Introducing a campaign where customers are invited to follow the TV foodies on their quest to find out where good food comes from. The coffee sleeves are well worth taking home as they feature delicious recipes from Justin’s Cooked in Africa cookbook including crème brulee, snoek on the braai and stuffed butternut, potato and sweet potato.
“Woolworths is renowned for awesome quality and delicious food, so it makes perfect sense to promote this to someone enjoying a great cup of W café coffee. We’re great believers in the power of good coffee to stimulate interesting thoughts and debate” says Martin Coetzee, Tag 8 Media director.
To learn more about the campaign, pop into your nearest W café store, visit www.woolworths.co.za ,become a fan on Facebook (Woolworths SA), or follow them on twitter (Woolworths_SA).
