Tag 8 and Nedbank partnered to run a 4 month integrated campaign in Vida e Caffe. They strategically used both tags and sleeves to alternate messages across the channels during these months to create customer interest and response. In this environment, Nedbank was able to target their message to 560 000 customers.
“Our Tag8 campaign was great at creating awareness – we had lots of clients commenting on it and it certainly made our competitors aware! We’d definitely do it again.” Sue Parker, Nedbank Capital Marketing.
