The Tag 8 team recently launched an integrated media campaign for Lufthansa Airlines in Seattle Coffee Company. The campaign includes coffee cup take-away sleeves, coffee cup tags, wi-fi and tabletop media, a first for the South African market.
This patented tablewrap™ is a transparent filmique that encapsulates the entire table surface and allows consumer advertising to be securely displayed on tabletops – it is tamper resistant, heat resistant and FDA approved which means it can be in direct contact with food.
Lufthansa’s tabletop message, together with marketing on Seattle coffee sleeves and tags, offers an incredibly unique opportunity for it to reach prospective travelers at a time when they are open and receptive to receiving marketing messages.
