As part of a nationwide campaign, Samsung and Cell C reached a large South African audience with their sit down coffee tags throughout Mugg & Bean stores. The campaign, which was a first for Samsung, ran over a 4 week period and the brand was able to successfully target their core market through this medium. Two different sets of creative were used on the tags, which effectively captured customers attention, and the offer of the free Samsung Star Cell phone from Cell C added value to customers.
“Wanting to be in shopping mall environments this media was an innovative way to communicate Samsung’s message .It was an absolute pleasure working with Tag 8 media ! “ Daniela Bazzini, OOH Strategist, Posterscope SA
