Kings of cool, Ray-Ban, have turned up the heat with an innovative media concept that combines two essentials of everyday living – a good cup of coffee and a pair of Wayfarers.
Looking to make an impression at their media day, Ray-ban teamed up with coffee media specialists, Tag 8 Media, for an alternative branding solution. In line with the Ray-ban Never Hide Frame campaign, Tag 8 developed a coffee cup sleeve featuring a pair of wayfarer sunglasses that could be removed from the sleeve of their cup of Truth coffee and tried on. Clients were given the opportunity to have a picture taken wearing the pop-out sunglasses in front of the Never Hide frame to give an idea of the suitability of the style. Clients were also encouraged to submit their photos via email to stand in line to win a Ray-Ban sponsorship.
‘Rayban prides itself on innovation targeting the young, brave and nonconformist consumer. We are always looking for original ways to engage with our market and Tag 8 Media proved to be the perfect solution ’ Thera vant Hof – Rayban /Luxottica Brand Manager
