Old Khaki kept Vida customers warm this winter by offering them a free limited edition shirt if they took their coffee tag instore and spent R650 or more. This simple and effective campaign demonstrates how targeting the right consumers in the right environment and adding value can benefit your bottom-line.
“Our Tag 8 campaign was the most effective promotion we have run. It was successful in driving foot traffic from Vida e Cafe to Old Khaki stores.” Candy Swart, Old Khaki Brand Manager.
