Samsung has teamed up with Kauai and alternative media specialists, Tag 8, in an exciting three-phased campaign to promote the new Samsung Galaxy with Android Smart Phone. The campaign kicked off with a simple teaser that posed the question, “How smart is your phone?”, and encouraged customers to visit Samsung’s Facebook page to find out more about the Smart Phone Challenge.
The second phase of the campaign sought to inform customers of Samsung Galaxy’s unbeatable app offering. Samsung Galaxy with Android has proven to have more free apps than any of its competitors, and customers were invited to visit Facebook to learn more about this remarkable phone.
In keeping with Kauai’s fresh and healthy offering, the artwork for the campaign included a play on apple and blackberry fruit. Kauai has over 41 stores nationwide with a loyal following of informed food lovers who appreciate a healthy lifestyle. These health-savvy individuals were the audience to which Samsung aired its exciting news.
The campaign finale launches in July and is set to unveil Samsung’s new secret weapon. Visit a Kauai store or follow this link to their Facebook page http://www.facebook.com/SmartPhoneChallenge to find out more.
