With the anticipation of the 2010 Soccer World Cup looming, there are many South Africans who know that this means overcrowding at shopping centres, queuing for longer, sold out movie tickets and international tourists battling to drive on the left hand side of the road. The Kenya Airways ESCAPE 2010 coffee media campaign came at just the right time!
In May, all 31 Seattle stores participated in an ESCAPE 2010 campaign, where Seattle customers were given the chance to escape to exotic locations such as Mombasa, Nairobi, Mumbai, Bangkok and Cairo at discounted rates when flying with Kenya Airways.
“When looking for a new advertising medium which would bring the Kenya Airways brand to life, coffee shop media was the chosen channel. The tie-in with Kenyan coffee was a no-brainer, but more than that, having looked at the very successful campaigns previously run by Tag 8 in this environment, we knew that the Kenya Airways brand would benefit from the association with the Seattle Coffee Company, elevating the campaign’s awareness level, and also showing the brand to be innovative and engaging. Looking at the campaign in-store all we can say is Wow! The stunning visual appeal is brought to life on the posters and coffee cups, and our client is thrilled. Thanks Tag 8 Media” says Merissa Himraj, RMS Media.
Viva Kenya Airways Viva!
