Leading magazines, Fairlady and Sarie, have infiltrated university campuses nationwide with a coffee cup advertising campaign promoting their new and exciting online offering. Whether it is matters of the heart, hairstyle, wardrobe or life in general, Fairlady and Sarie are focused on providing all the answers and advice women might need, at the click of a mouse. The campaign, which targets women between the ages of 18 and 25, pays special attention to the interactive features that can be found on the Fairlady and Sarie websites as well as social networking sites, facebook and twitter.
New generation take-away coffee cups, from Tag 8 Media, were used to spread the word. The printed, double-walled cups are new to the market and provide a fresh and innovative means of advertising in the coffee space. The scope of the coffee space is widespread and extends further than one would expect. In addition to university campuses, Tag 8 Media offers coffee cup advertising in independent coffee shops, national coffee chains, High profile office canteens, and on local airline, 1time. The campaign is currently running until the end of February.
