*Coffee & Travel:
Win with Seattle and National Geographic Traveller magazine*
Tag 8 Media has brought coffee and travel together with an innovative marketing programme uniting National Geographic Traveller (NG Traveller) magazine and Seattle Coffee Company (Seattle) coffee aficionados.
In terms of the programme; customers who purchase the December issue of the magazine will be offered a free Seattle coffee, allowing them the opportunity to sit back, relax and read about exotic locations throughout the world while sipping on a dark roasted, premium Arabica coffee .
“NG Traveller and Tag 8 Media have worked closely with Seattle Coffee Company to bring coffee-loving readers together and to reward them over the festive season.” says Tag 8 Media Director, Andrew Franks.
In terms of the mechanics of the offer, the December issue of NG Traveller will have a ‘free coffee’ voucher attached to the cover, which readers will be able to redeem at Seattle for a coffee of their choice. The voucher also serves as an entry form for customers to stand a chance to win a coffee experience in London – the winner (and partner) will visit Seattle’s London-based roastery, while staying in two of Mantis’s 5-star London hotels.
The promotion is supported with a double page spread in NG Traveller, as well as point of sale posters and merchandising units in Seattle and select Exclusive Books stores, from which copies of NG Traveller will be sold.
The issue is on sale from the 9 December 2009.
