Seattle Coffee Company’s customers learnt about the power to even skin tone as Clinique branded coffee cups across select Seattle stores over the month of April 2010.
“Clinique is a pure and beautiful brand, which is trusted by consumers around the world, as is the Seattle brand, which South Africans trust to deliver consistent quality. We were very happy to work with a global brand such as Clinique.” says Kerryn Felt, Tag 8 Media.
The NEW Even Better Clinical Dark Spot Corrector was the product of choice, with a use of simple yet effective use of creative.
“Clinique’s Even Better Clinical Dark Spot Corrector is a revolutionary product with break through technology and we wanted to find media platforms that are as innovative as the product itself. Tag 8 Media formed part of a full 360 approach to this launch and allowed us to speak to existing and new consumers in a different way and with an exciting and compelling promise that is a first in the beauty industry.” Says Carmen Chilton, Marketing Manager, CLINIQUE South Africa.
22 April 2010
