Leading novelist, George Eliot wrote, “It’s never too late to be what you might have been.” Despite the fact that these words were written over a century ago, they ring as loud and true as ever before at the University of Johannesburg.
The University of Johannesburg and their Agency, HKLM, have teamed up with coffee media specialists, Tag 8 Media, in an exciting campaign that challenges corporate workers to ‘Rethink and Reinvent’ themselves through furthering their education. The campaign has been activated in over 50 major corporate canteens throughout Gauteng using printed takeaway coffee cups.
“UJ constantly rethinks and reinvents the way it does its business. This is another innovative way to get our message into the corporate arena to stimulate discussion on UJ and higher education opportunities – the perfect place to meet parents of potential students, possible postgrad students and employers of our students” says Lesmarie Bentley-Steyn, Senior Manager at the University of Johannesburg.
