Sony Ericsson launched their new Smile Shutter cell phone camera through a nationwide advertising campaign, and it was smiles all the way! Tag 8 Media and Sony Ericsson created an innovative advertising campaign throughout Seattle Coffee Company in Cape Town, Pretoria and Johannesburg. Take-away coffee sleeves were used as the ideal way to target the Sony Ericsson customer, and stickers branding smiles were stuck onto the bottom of the take-away cups adding a quirky eye-catching element to the campaign. In this way, Sony Ericsson was able to reach 100 000 customers within the space of a month.
“Tag 8 helped launch a great eye catching campaign for the Sony Ericsson C903 Smile Shutter. The branded coffee sleeves and sticker had a real impact and linked in perfectly with our campaign. The team at Tag 8 were efficient and extremely helpful throughout and we look forward to working together again in the future.” Laura Bowden. Project Manager, Penquin International.
