A stellar selection of world renowned leaders will gather at the Sandton Convention Centre this September, to share their much respected and sought-after recipes for success. The 2011 Discovery Invest Leadership Summit, now in its third year, has been themed ‘Lead by Examples’ and has at the podium such icons as former US vice-president Al Gore, Dr Nouriel Roubini, Ricardo Semler, Chris Anderson, Dan Ariely, Graça Machel and Maria Ramos. Herschel Mayers, CEO of Discovery Invest, says, “The forum presents an invaluable opportunity for first-hand interaction with global leaders who have their fingers on the pulse of macro-economic and management issues – and in today’s fluid business environment, knowledge and information is more powerful and more critical than ever before. It’s a once-in-a-lifetime opportunity to experience such ground-breaking opinions of this calibre in South Africa.”
To promote the Leadership Summit, Discovery Invest sought the expertise of alternative media specialists, Tag 8 Media, who activated a coffee media campaign in over 50 corporate canteens nationwide using printed take away coffee cups. The cups provided corporate coffee drinkers with the essential details of the summit and a unique code with which they could enter to receive a free copy of Chris Anderson’s latest release, ‘Free’. The Discovery Invest Leadership Summit takes place on the 21st of September and is expected to be a sell-out in the same fashion as the 2009 and 2010 summits.
For more information see www.theleadershipsummit.co.za
